On November 6, 2014, the official Star Wars Twitter account sent out this tweet:
Star Wars: The Force Awakens has completed principal photography. #StarWarsVII #TheForceAwakens pic.twitter.com/mFTP9YbKNN
— Star Wars (@starwars) November 6, 2014
Fans were taken aback by the way the title of the movie was announced in a seemingly random tweet. The tweet was sent just 15 days after the first trailer for "Avengers: Age of Ultron" was leaked online before it was scheduled to air on ABC. Because of this, many people assumed that Disney/Lucasfilm had caught wind that the Star Wars VII title may be leaked online and so they took control of the situation by leaking it themselves. That is probably what really happened.
Then 22 days after that the teaser trailer was released. The trailer featured dialogue from Andy Serkis' character saying, "There has been an awakening. Have you felt it? The dark side...and the light," followed by the title "Star Wars: The Force Awakens"
But what if Lucasfilm is pulling a "Revenge of the Jedi" and "The Force Awakens" is a fake title? What if, next week at "Star Wars Celebration", JJ Abrams and Kathleen Kennedy reveal the new trailer and teaser poster for Episode VII that feature a new title for the movie?
No official merchandise has been released with "The Force Awakens" on it. Sure, "The Journey to The Force Awakens" books and comic books have been announced, but they come out in September or later and could easily have the banner changed.
It's very unlikely that is what will happen, because unlike the "Revenge of the Jedi" situation, "The Force Awakens" being a fake title would be a deliberate deception. But if this does come to pass, I would not be surprised. I take that back. I would be surprised, that my crazy theory was actually true.